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GEEIQ Guide

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Why Every Brand Needs a Gaming Strategy

Take your pick of a lofty number, the gaming industry has plenty. How about 5B hours watched on Twitch in Q2 of 2020, the Nintendo Switch selling over 60 million units or 27.7 million unique players watching a Travis Scott Fortnite concert (that also doubled as a Nike ad)

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Why the Gaming Influencer Provides Untapped Opportunities

Influencer marketing has become a staple of many marketing campaigns. Usually the influencers are tied to Instagram, posting trendy pictures of everything from soaps to hotels. In gaming, influencers have been used by many brands to great success, but there are still untapped opportunities across Twitch, YouTube and social media

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How Brands Use In (and out) of Game Ads to Succeed

Ever since video game graphics advanced to the point that brand logos were visible, brands have worked with developers as another platform for brand exposure. Even arcade games were classically branded through the years. In the modern age of games-as-a-service, in-game ads (IGA) have evolved into time-sensitive activations around product

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To Esports or Not to Esports

While often conflated, even by major esports publications, esports is only a small subsection of the gaming world. Esports are video games played inside a professional competitive structure such as a league or tournament. Even if industry projections that the esports industry will cross $1B in revenue in 2020 held