How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn't always as clear as other verticals, such as fashion or entertainment. Skeptic's often look to retail as the basis for their argument: 'Why would people want to complete a mundane task like grocery shopping in
Brands are thinking about the metaverse in the wrong way. Why? Because the way we scale and engage new communities is changing. Traditional channels engage traditional audiences, but brands that are serious about reaching new audiences are putting the metaverse at the heart of their marketing strategies, today. Take Gucci,
Charles Hambro, CEO & Co-Founder, GEEIQ The metaverse is a vast expanse. We as humans aren’t able to grasp the full extent of it yet; from what it constitutes right now to what it will become in the future. After all, fear of the unknown is a central part of