Brands
Web3 & the metaverse: 3 automotive brands in pole position
In GEEIQ's latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype? Below are three automotive brands who are already reaping the rewards
Looking into the future of gaming
In recent times, we have seen a huge increase in the number of brands venturing into the metaverse, with many creating unique and truly eye-catching partnerships alongside a variety of reputable gaming titles, esports teams and tournaments. During this report, we investigate 10 of the most exciting eyewear and gaming
When Telecoms Met Gaming
Within this report, we explore 15 of the most impressive telecommunications and gaming collaborations! In recent years we have seen an increase in telecommunication brands dipping their toes into the gaming industry, with many reputable companies creating groundbreaking partnerships alongside existing video games, competitions and esports teams. These highly successful
Gaming Never Looked So Good
In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating groundbreaking
The Automotive Industry in Esports
In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo [https://www.youtube.com/watch?v=nB27eykIuGA] . We decided to take a dive into the Automotive industry’s involvement in the wider
Longest Team Partnerships in Esports
Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.
Brands' White Label Tournament Viewership
Bud Light recently hosted an online tournament over 4 days where various streamers competed in a series of games, garnering over 60,000 views during the peak of the tournament. We explored how other branded tournaments have performed to identify if there is a formula to success. Having partnered with
The Banking Industry in Esports - Q3 2020 Update
As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May [https://insights.geeiq.com/p/006e1a64-d3c3-4b1b-b3c7-b27d7d7bc588/insights.geeiq.com/banking-industry-in-esports/] , we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns
Remote Opportunities for Brand Exposure
In the last 3 months, there have been 166 new team sponsorships globally. As more eyes than ever are on gaming and gaming content, it is important to keep up with online culture and stay relevant. We’re highlighting some of the creative ways brands are continuing to collaborate with
Partnerships in the League of Legends Esports Ecosystem
When it comes to esports tournament partnerships, there are regional and global opportunities. Many tournaments like League of Legends esports, are publisher-run, while other tournaments for other games like CS:GO can be run by a third-party organiser. In the League of Legends esports ecosystem, there are 12 regional leagues
Does Violence and Realism in Shooting Games affect Brand Involvement?
With the release of Riot Games’ new first-person-shooter, Valorant, we analysed brands’ relationships with shooting games. Particularly, the types of partnerships that games with varying levels of gore or realism attract. While some brands see the games as entertainment, others may worry about its connotations to real-life violence, and how
The Banking Industry in Esports
In April 2020, Barclays was announced as the headline sponsor of UKLC (UK League of Legends Championship). This is part of a growing trend where each year we are seeing more and more banks getting involved with esports and gaming, with 2019 seeing an influx of North American banks. This