Platform News
January 2023 platform update: An enhanced experience
See it for yourself, schedule a tour of the GEEIQ platform. The GEEIQ platform, which drives the virtual strategies of the likes of Gucci, Walmart, Tommy Hilfiger and Heineken, has just had a major infrastructure and interface upgrade. Delivering a more interactive and visual experience for our subscribers, we’ve
New feature: Branded NFTs, in one place, without the noise.
The world of brand created NFTs is a noisy space that is met by many with skepticism. But behind the hype, brands looking to get it right when it comes to NFT collections require robust, long-term, data-led strategies. GEEIQ’s latest feature empowers brands to see what’s working and
New feature: Why are NFTs important to brands?
To mark the release of Branded NFTs on the GEEIQ platform, we've taken a look into why brands should care about this space and who's already winning. In 2021, NFTs grew by 11,000%, bringing them firmly into the cultural zeitgeist. But the NFT opportunity for brands is bigger than
Platform Feature Update: October 2020
As part of our goal to continue helping brands make more informed decisions and identify optimal opportunities in esports and gaming partnerships, we’ve implemented 3 new features onto our platform. We’re excited to announce that GEEIQ now has Social Following over Time, Engagement and Viewership analytics. These additional