Industry Analysis
Retail in Web3, gaming and the metaverse: Who’s winning?
How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn't always as clear as other verticals, such as fashion or entertainment. Skeptic's often look to retail as the basis for their argument: 'Why would people want to complete a mundane task like grocery shopping in
Ignore the doomsayers, the metaverse is very much alive
Business Insider’s recent obituary for the metaverse misses the point, falling into the trap of conflating the broader idea of the ‘metaverse’ with Mark Zuckerberg’s more narrow interpretation. And that’s understandable, because rightly or wrongly, 'Meta' has become a mainstream voice of authority for people not totally
Web3 & the metaverse: 3 automotive brands in pole position
In GEEIQ's latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype? Below are three automotive brands who are already reaping the rewards
H&M's Loooptopia: New routes to brand engagement
When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this promotional feature, which has helped to make some of Roblox’s biggest brand activations, has recently been scrapped by the virtual gaming giant. From traditional media buying and homepage takeovers,
What's next for loyalty marketing? Building communities in Web3
Customer loyalty is just one business area that Web3 technologies like blockchain, smart contracts and tokenisation are transforming. Consumers are demanding not only a great brand experience, but an authentic connection, too. Take the French football team, Paris Saint-Germain. In 2020 it launched a Fan Token, $PSG, creating a fan
Team Tommy: Fashion's new frontier
Tommy Hilfiger is at the forefront of cultural innovation. It just gets it. From embracing the Hip Hop stars of the 1990s, to securing Gigi Hadid for a campaign that helped put her on the map in the 2010s; this All-American fashion brand is now pursuing the cultural influencers of
Report: How to measure brand success in the metaverse
Brands are thinking about the metaverse in the wrong way. Why? Because the way we scale and engage new communities is changing. Traditional channels engage traditional audiences, but brands that are serious about reaching new audiences are putting the metaverse at the heart of their marketing strategies, today. Take Gucci,
Beyond the Yellow Brick Road: GEEIQ empowers a musical icon
Today, Sir Elton John enters Roblox with ‘Elton John Presents: Beyond the Yellow Brick Road’. This is a watershed moment in the course of musical-based metaverse activations, as this multi-award winning singer, songwriter, pianist and philanthropist represents the most iconic artist yet to take this virtual leap. Positioned as a
Premium fashion & HipHop: A blueprint for the metaverse?
In 1985, when a billboard for the clothing brand Tommy Hilfiger suddenly occupied prime advertising real estate in New York’s Times Square, the world of fashion sat up. Here was a relatively unknown clothing designer challenging the hegemony of America’s three largest menswear brands - Ralph Lauren, Perry
July 2021: The highest performing Esports teams
Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data
When Telecoms Met Gaming
Within this report, we explore 15 of the most impressive telecommunications and gaming collaborations! In recent years we have seen an increase in telecommunication brands dipping their toes into the gaming industry, with many reputable companies creating groundbreaking partnerships alongside existing video games, competitions and esports teams. These highly successful
Gaming Never Looked So Good
In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating groundbreaking