You've successfully subscribed to GEEIQ Insights
Great! Next, complete checkout for full access to GEEIQ Insights
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Industry Analysis

GEEIQ
Members Public

The Banking Industry in Esports - Q3 2020 Update

As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May, we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns each year. We predicted that 2020 would be on track

GEEIQ
Members Public

The Telecommunications Industry in Esports

Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved

GEEIQ
Members Public

Regional Brand Affinity: Europe vs. North America

Why do audience demographics matter? Here is our comparison of retail interests between gamers in Europe and North America. We can see where there is low-hanging fruit for some markets, others may find it difficult to engage fans in their respective regions. North American gamers have significantly more interest in

GEEIQ
Members Public

The Banking Industry in Esports

In April 2020, Barclays was announced as the headline sponsor of UKLC (UK League of Legends Championship). This is part of a growing trend where each year we are seeing more and more banks getting involved with esports and gaming, with 2019 seeing an influx of North American banks. This

GEEIQ
Members Public

The Landscape of Automotives in Esports and Gaming

How are automotive companies navigating partnerships in esports and gaming? You may think that automotive companies are more likely to sponsor sport-focused games, particularly in racing. However, brands are choosing to be involved with games like Counter-Strike and League of Legends that attract mass audiences that represent their target demographics: