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Industry Analysis

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July's Highest Performing Esports Teams

Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data

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When Telecoms Met Gaming

Within this report, we explore 15 of the most impressive telecommunications and gaming collaborations! In recent years we have seen an increase in telecommunication brands dipping their toes  into the gaming industry, with many reputable companies creating groundbreaking partnerships alongside existing video games, competitions and esports teams. These highly successful

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Gaming Never Looked So Good

In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating

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Consumer Electronics reach millions with esports sponsorships

Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll

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The Automotive Industry in Esports

In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo. We decided to take a dive into the Automotive industry’s involvement in the wider esports industry. Only including official sponsorships with

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The Banking Industry in Esports - Q3 2020 Update

As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May, we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns each year. We predicted that 2020 would be on track

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The Telecommunications Industry in Esports

Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved

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Regional Brand Affinity: Europe vs. North America

Why do audience demographics matter? Here is our comparison of retail interests between gamers in Europe and North America. We can see where there is low-hanging fruit for some markets, others may find it difficult to engage fans in their respective regions. North American gamers have significantly more interest in

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The Banking Industry in Esports

In April 2020, Barclays was announced as the headline sponsor of UKLC (UK League of Legends Championship). This is part of a growing trend where each year we are seeing more and more banks getting involved with esports and gaming, with 2019 seeing an influx of North American banks. This

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The Landscape of Automotives in Esports and Gaming

How are automotive companies navigating partnerships in esports and gaming? You may think that automotive companies are more likely to sponsor sport-focused games, particularly in racing. However, brands are choosing to be involved with games like Counter-Strike and League of Legends that attract mass audiences that represent their target demographics: