Industry Analysis
Web3 & the metaverse: 3 automotive brands in pole position
In GEEIQ's latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype? Below are three automotive brands who are already reaping the rewards
July 2021: The highest performing Esports teams
Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data
When Telecoms Met Gaming
Within this report, we explore 15 of the most impressive telecommunications and gaming collaborations! In recent years we have seen an increase in telecommunication brands dipping their toes into the gaming industry, with many reputable companies creating groundbreaking partnerships alongside existing video games, competitions and esports teams. These highly successful
Gaming Never Looked So Good
In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating groundbreaking
Consumer Electronics reach millions with esports sponsorships
Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll
The Automotive Industry in Esports
In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo [https://www.youtube.com/watch?v=nB27eykIuGA] . We decided to take a dive into the Automotive industry’s involvement in the wider
The Banking Industry in Esports - Q3 2020 Update
As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May [https://insights.geeiq.com/p/006e1a64-d3c3-4b1b-b3c7-b27d7d7bc588/insights.geeiq.com/banking-industry-in-esports/] , we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns
The Telecommunications Industry in Esports
Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved
Regional Brand Affinity: Europe vs. North America
Why do audience demographics matter? Here is our comparison of retail interests between gamers in Europe and North America. We can see where there is low-hanging fruit for some markets, others may find it difficult to engage fans in their respective regions. North American gamers have significantly more interest in
The Banking Industry in Esports
In April 2020, Barclays was announced as the headline sponsor of UKLC (UK League of Legends Championship). This is part of a growing trend where each year we are seeing more and more banks getting involved with esports and gaming, with 2019 seeing an influx of North American banks. This
The Landscape of Automotives in Esports and Gaming
How are automotive companies navigating partnerships in esports and gaming? You may think that automotive companies are more likely to sponsor sport-focused games, particularly in racing. However, brands are choosing to be involved with games like Counter-Strike and League of Legends that attract mass audiences that represent their target demographics: