Engagement
H&M's Loooptopia: New routes to brand engagement
When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this promotional feature, which has helped to make some of Roblox’s biggest brand activations, has recently been scrapped by the virtual gaming giant. From traditional media buying and homepage takeovers,
What's next for loyalty marketing? Building communities in Web3
Customer loyalty is just one business area that Web3 technologies like blockchain, smart contracts and tokenisation are transforming. Consumers are demanding not only a great brand experience, but an authentic connection, too. Take the French football team, Paris Saint-Germain. In 2020 it launched a Fan Token, $PSG, creating a fan
Team Tommy: Fashion's new frontier
Tommy Hilfiger is at the forefront of cultural innovation. It just gets it. From embracing the Hip Hop stars of the 1990s, to securing Gigi Hadid for a campaign that helped put her on the map in the 2010s; this All-American fashion brand is now pursuing the cultural influencers of
Beyond the Yellow Brick Road: GEEIQ empowers a musical icon
Today, Sir Elton John enters Roblox with ‘Elton John Presents: Beyond the Yellow Brick Road’. This is a watershed moment in the course of musical-based metaverse activations, as this multi-award winning singer, songwriter, pianist and philanthropist represents the most iconic artist yet to take this virtual leap. Positioned as a
New feature: Branded NFTs, in one place, without the noise.
The world of brand created NFTs is a noisy space that is met by many with skepticism. But behind the hype, brands looking to get it right when it comes to NFT collections require robust, long-term, data-led strategies. GEEIQ’s latest feature empowers brands to see what’s working and