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Reach

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Follower and Viewership Share of the Top Gaming Influencers in the Industry

The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators.Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October

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The Growth of Gaming on Social Media in 2020

How much growth has esports and gaming seen this year? We looked at social media followings of each of the top 100 esports teams, gaming content creators and games to find out. Content creators have had the biggest growth this year, at 17.4% total average growth. Esports teams are

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PUBG Mobile vs. Garena Free Fire - Battle over India's Mobile Battle Royale Market

The Ministry of Information and Technology in India has announced its ban on PUBG Mobile and 117 other mobile apps. PUBG Mobile’s ban is seen as a huge blow for the emerging Indian mobile esports and streaming scene, with the game reportedly having over 175 million total downloads from

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Esports Teams with the Highest Growth over 2020

GEEIQ has analysed 28 leading esports organisations (Over 1m in combined social following) and identified organisations with the highest growth in social media followings in 2020. EVOS Esports, a South-East Asian organisation with a strong focus on content-creation started out 2020 with just under 3.5 million in combined social

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Esports Team Following over Time

Are the biggest teams here to stay? We analysed the official social channels of 28 leading esports organisations over the last 8 years. We looked at the follower growth of some of the most popular teams with large followings across mostly Western social media platforms. This analysis factors in the

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How Important is Winning an Esports Tournament for Brands?

We looked at the change in social media following for tournament winners in 2019 and determined that a win for a team is also a win for their brand sponsors. Established teams have gained between 4-11% growth in their Twitter following after a tournament win. While underdogs or teams who

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Social Media Distribution Strategy: Combining the Total Reach of a Team

When executing a social media distribution strategy, it is important to consider the social reach of the individual players of a team. There are not only great esports teams but also incredible players who’ve built strong personal brands. When launching a campaign with an esports organisation, your brand should