Reach
Consumer Electronics reach millions with esports sponsorships
Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll
Follower and Viewership Share of the Top Gaming Influencers in the Industry
> The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators. Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October
The Growth of Gaming on Social Media in 2020
How much growth has esports and gaming seen this year? We looked at social media followings of each of the top 100 esports teams, gaming content creators and games to find out. Content creators have had the biggest growth this year, at 17.4% total average growth. Esports teams are
PUBG Mobile vs. Garena Free Fire - Battle over India's Mobile Battle Royale Market
The Ministry of Information and Technology in India has announced its ban on PUBG Mobile and 117 other mobile apps. PUBG Mobile’s ban is seen as a huge blow for the emerging Indian mobile esports and streaming scene, with the game reportedly having over 175 million total downloads from
Esports Teams with the Highest Growth over 2020
GEEIQ has analysed 28 leading esports organisations (Over 1m in combined social following) and identified organisations with the highest growth in social media followings in 2020. EVOS Esports, a South-East Asian organisation with a strong focus on content-creation started out 2020 with just under 3.5 million in combined social
Esports Team Following over Time
Are the biggest teams here to stay? We analysed the official social channels of 28 leading esports organisations over the last 8 years. We looked at the follower growth of some of the most popular teams with large followings across mostly Western social media platforms. This analysis factors in the
How Important is Winning an Esports Tournament for Brands?
We looked at the change in social media following for tournament winners in 2019 and determined that a win for a team is also a win for their brand sponsors. Established teams have gained between 4-11% growth in their Twitter following after a tournament win. While underdogs or teams who
Social Media Distribution Strategy: Combining the Total Reach of a Team
When executing a social media distribution strategy, it is important to consider the social reach of the individual players of a team. There are not only great esports teams but also incredible players who’ve built strong personal brands. When launching a campaign with an esports organisation, your brand should