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Campaign

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Remote Opportunities for Brand Exposure

In the last 3 months, there have been 166 new team sponsorships globally. As more eyes than ever are on gaming and gaming content, it is important to keep up with online culture and stay relevant. We’re highlighting some of the creative ways brands are continuing to collaborate with

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Case Study: BMW's United in Rivalry Announcement Engagement and Views

On 16th April 2020, BMW Group announced an expansion of their Cloud9 partnership with the partnership of 4 more global esports teams at the same time, through the campaign #UnitedinRivalry. Since all the posts were almost identical, we took the opportunity to compare the level of engagement and number of

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Case Study: Doritos and Pringles compete to be gamers’ favourite snack

Doritos has always been known as the go-to snack for gamers, but in 2020 Pringles began emerging as a fierce competitor. Here are some examples of what the two snack brands have done in esports and gaming between 2019 and 2020. Pringles is taking a strong approach to reaching large

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In-depth Insight: Mastercard's Marketing Strategy in League of Legends vs. Rugby

In 2019, Mastercard sponsored both the Rugby World Cup and the League of Legends World Championships. We put together a short case study of their esports marketing strategy, compared to their strategy in traditional sports. Looking at both strategies, we see that Mastercard adopted a similar strategy for both global