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Follower and Viewership Share of the Top Gaming Influencers in the Industry

The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators.Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October

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Platform Feature Update: October 2020

As part of our goal to continue helping brands make more informed decisions and identify optimal opportunities in esports and gaming partnerships, we’ve implemented 3 new features onto our platform. We’re excited to announce that GEEIQ now has Social Following over Time, Engagement and Viewership analytics. These additional

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Which Social Media platforms does the gaming industry prefer?

In September, there were over 391,000 posts made by gaming and esports entities across Youtube, Instagram and Twitter. We looked at the key platforms that influential gaming entities are engaging with their audiences on, and how this affects the visibility of branded content. Our analytics show that despite its

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The Growth of Gaming on Social Media in 2020

How much growth has esports and gaming seen this year? We looked at social media followings of each of the top 100 esports teams, gaming content creators and games to find out. Content creators have had the biggest growth this year, at 17.4% total average growth. Esports teams are

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Why Every Brand Needs a Gaming Strategy

Take your pick of a lofty number, the gaming industry has plenty. How about 5B hours watched on Twitch in Q2 of 2020, the Nintendo Switch selling over 60 million units or 27.7 million unique players watching a Travis Scott Fortnite concert (that also doubled as a Nike ad)

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Why the Gaming Influencer Provides Untapped Opportunities

Influencer marketing has become a staple of many marketing campaigns. Usually the influencers are tied to Instagram, posting trendy pictures of everything from soaps to hotels. In gaming, influencers have been used by many brands to great success, but there are still untapped opportunities across Twitch, YouTube and social media

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How Brands Use In (and out) of Game Ads to Succeed

Ever since video game graphics advanced to the point that brand logos were visible, brands have worked with developers as another platform for brand exposure. Even arcade games were classically branded through the years. In the modern age of games-as-a-service, in-game ads (IGA) have evolved into time-sensitive activations around product

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To Esports or Not to Esports

While often conflated, even by major esports publications, esports is only a small subsection of the gaming world. Esports are video games played inside a professional competitive structure such as a league or tournament. Even if industry projections that the esports industry will cross $1B in revenue in 2020 held

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Gaming Influencer Engagement Rates

What levels of engagement do gaming influencers get across various social media platforms?In many cases, gaming influencers’ core audiences are on Twitch and Youtube, however, other social media platforms are also largely considered when activating branded campaigns. Our analysis showed that gaming influencers outperformed general influencers in average engagement

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Brands' White Label Tournament Viewership

Bud Light recently hosted an online tournament over 4 days where various streamers competed in a series of games, garnering over 60,000 views during the peak of the tournament. We explored how other branded tournaments have performed to identify if there is a formula to success. Having partnered with

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League of Legends Worlds 2020 - Team Brand Partnerships

This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put

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PUBG Mobile vs. Garena Free Fire - Battle over India's Mobile Battle Royale Market

The Ministry of Information and Technology in India has announced its ban on PUBG Mobile and 117 other mobile apps. PUBG Mobile’s ban is seen as a huge blow for the emerging Indian mobile esports and streaming scene, with the game reportedly having over 175 million total downloads from