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July's Highest Performing Esports Teams

Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data

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Looking into the future of gaming

In recent times, we have seen a huge increase in the number of brands venturing into the metaverse, with many creating unique and truly eye-catching partnerships alongside a variety of reputable gaming titles, esports teams and tournaments. During this report, we investigate 10 of the most exciting eyewear and gaming

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When Telecoms Met Gaming

Within this report, we explore 15 of the most impressive telecommunications and gaming collaborations! In recent years we have seen an increase in telecommunication brands dipping their toes  into the gaming industry, with many reputable companies creating groundbreaking partnerships alongside existing video games, competitions and esports teams. These highly successful

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Gaming Never Looked So Good

In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating

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Consumer Electronics reach millions with esports sponsorships

Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll

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The Automotive Industry in Esports

In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo. We decided to take a dive into the Automotive industry’s involvement in the wider esports industry. Only including official sponsorships with

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Longest Team Partnerships in Esports

Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.

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Follower and Viewership Share of the Top Gaming Influencers in the Industry

The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators.Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October

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Platform Feature Update: October 2020

As part of our goal to continue helping brands make more informed decisions and identify optimal opportunities in esports and gaming partnerships, we’ve implemented 3 new features onto our platform. We’re excited to announce that GEEIQ now has Social Following over Time, Engagement and Viewership analytics. These additional

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Which Social Media platforms does the gaming industry prefer?

In September, there were over 391,000 posts made by gaming and esports entities across Youtube, Instagram and Twitter. We looked at the key platforms that influential gaming entities are engaging with their audiences on, and how this affects the visibility of branded content. Our analytics show that despite its

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The Growth of Gaming on Social Media in 2020

How much growth has esports and gaming seen this year? We looked at social media followings of each of the top 100 esports teams, gaming content creators and games to find out. Content creators have had the biggest growth this year, at 17.4% total average growth. Esports teams are

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Why Every Brand Needs a Gaming Strategy

Take your pick of a lofty number, the gaming industry has plenty. How about 5B hours watched on Twitch in Q2 of 2020, the Nintendo Switch selling over 60 million units or 27.7 million unique players watching a Travis Scott Fortnite concert (that also doubled as a Nike ad)