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What's next for loyalty marketing? Building communities in Web3

Customer loyalty is just one business area that Web3 technologies like blockchain, smart contracts and tokenisation are transforming. Consumers are demanding not only a great brand experience, but an authentic connection, too. Take the French football team, Paris Saint-Germain. In 2020 it launched a Fan Token, $PSG, creating a fan

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January 2023 platform update: An enhanced experience

See it for yourself, schedule a tour of the GEEIQ platform. The GEEIQ platform, which drives the virtual strategies of the likes of Gucci, Walmart, Tommy Hilfiger and Heineken, has just had a major infrastructure and interface upgrade. Delivering a more interactive and visual experience for our subscribers, we’ve

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Team Tommy: Fashion's new frontier

Tommy Hilfiger is at the forefront of cultural innovation. It just gets it. From embracing the Hip Hop stars of the 1990s, to securing Gigi Hadid for a campaign that helped put her on the map in the 2010s; this All-American fashion brand is now pursuing the cultural influencers of

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Report: How to measure brand success in the metaverse

Brands are thinking about the metaverse in the wrong way. Why? Because the way we scale and engage new communities is changing. Traditional channels engage traditional audiences, but brands that are serious about reaching new audiences are putting the metaverse at the heart of their marketing strategies, today. Take Gucci,

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Beyond the Yellow Brick Road: GEEIQ empowers a musical icon

Today, Sir Elton John enters Roblox with ‘Elton John Presents: Beyond the Yellow Brick Road’. This is a watershed moment in the course of musical-based metaverse activations, as this multi-award winning singer, songwriter, pianist and philanthropist represents the most iconic artist yet to take this virtual leap. Positioned as a

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New feature: Branded NFTs, in one place, without the noise.

The world of brand created NFTs is a noisy space that is met by many with skepticism. But behind the hype, brands looking to get it right when it comes to NFT collections require robust, long-term, data-led strategies. GEEIQ’s latest feature empowers brands to see what’s working and

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New feature: Why are NFTs important to brands?

To mark the release of Branded NFTs on the GEEIQ platform, we've taken a look into why brands should care about this space and who's already winning. In 2021, NFTs grew by 11,000%, bringing them firmly into the cultural zeitgeist. But the NFT opportunity for brands is bigger than

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Walmart x Roblox: The data behind the buzz

*This insight was published prior to Walmart becoming a GEEIQ Enterprise subscriber.* Walmart Inc., the American multinational retail brand, took its first foray into the metaverse last month with two branded experiences in Roblox in the form of Walmart's Universe of Play and Walmart Land, following the lead of brands

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Our new identity: The metaverse as the ocean

Charles Hambro, CEO & Co-Founder, GEEIQ The metaverse is a vast expanse. We as humans aren’t able to grasp the full extent of it yet; from what it constitutes right now to what it will become in the future. After all, fear of the unknown is a central part of

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Premium fashion & HipHop: A blueprint for the metaverse?

In 1985, when a billboard for the clothing brand Tommy Hilfiger suddenly occupied prime advertising real estate in New York’s Times Square, the world of fashion sat up. Here was a relatively unknown clothing designer challenging the hegemony of America’s three largest menswear brands - Ralph Lauren, Perry

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NARS Cosmetics x Roblox: A 'limited' success?

When we took a look at the data behind the buzz of the latest Burberry activation in Roblox, the value of these endeavors was clear: Roblox garners 50 million daily users, it enables brands like Spotify, Nike and Tommy Hilfiger to create immersive brand experiences, and it empowers users to

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Burberry x Roblox: The data behind the buzz

With 50 million daily users, Roblox activations are a no-brainer for brands looking to engage and monetize previously untapped virtual communities. But how do these brands measure their success, and are they authentically enriching these experiences, or just jumping on a virtual bandwagon? Burberry’s latest foray into digital fashion