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5 brands empowering women in gaming

A look at the brands that are genuinely and authentically empowering women in gaming. There are more women in gaming than ever before, with girls making up 46% of active global gamers.

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11 of the fastest-growing industries in virtual worlds.

This article ranks the top 11 fastest-growing industries in gaming and virtual worlds. It highlights the key players within each sector and how to find your competitors in this space.

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How to measure success in gaming: 10 key gaming metrics you need to know

A deep dive into 10 statistics you need to measure, set, and hit KPIs in virtual worlds.

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Why are brands investing in gaming?

In the first half of 2023, more than 350 brands had activated in virtual worlds like Roblox, Fortnite, Minecraft and ZEPETO. By the end of the year, that number had more than doubled. So, what’s behind this rapid growth? Why are so many brands investing in gaming and virtual

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Beyond the screen: The opportunity for TV and film in virtual worlds in 2023 & beyond

The convergence of TV, film and gaming isn't a novel concept. From Angelina Jolie's iconic portrayal of Lara Croft to HBO's more recent triumph with The Last of Us, the leveraging of IP between TV, film and gaming has long been mutually beneficial. But

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Are virtual concerts history? The opportunity for music in virtual worlds in 2023

Since the advent of streaming, the artist-fan relationship has grown more distant. The physical act of purchasing a record from an artist you love is not as common as it once was, but virtual worlds like Roblox, Fortnite and ZEPETO are offering an evolution of this. The likes of Ariana

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$8.2 million investment in GEEIQ, used by the world’s biggest brands

London, U.K., Tuesday September 19th: YFM Equity Partners (YFM) has led a $8.2m investment round into GEEIQ – a UK-based metaverse data intelligence specialist with a roster of big name, international clients. The funding will enable GEEIQ (‘geek’), which is headquartered in London, to accelerate its scale-up plans, explore

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Brands in virtual environments: Expert insights to win in 2023

As more brands than ever enter virtual environments like Roblox, Fortnite and Decentraland, what’s the opportunity, what are the challenges, and what does success look like? Speaking at an event hosted by international law firm Bird & Bird and GEEIQ, Will Deller (Partner, Bird & Bird), Charles Hambro (CEO

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Retail in Web3, gaming and the metaverse: Who’s winning?

How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn't always as clear as other verticals, such as fashion or entertainment. Skeptic's often look to retail as the basis for their argument: 'Why would people want to complete a mundane

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Ignore the doomsayers, the metaverse is very much alive

Business Insider’s recent obituary for the metaverse misses the point, falling into the trap of conflating the broader idea of the ‘metaverse’ with Mark Zuckerberg’s more narrow interpretation. And that’s understandable, because rightly or wrongly, 'Meta' has become a mainstream voice of authority for people

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Web3 & the metaverse: 3 automotive brands in pole position

In GEEIQ's latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype? Below are three automotive brands

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H&M's Loooptopia: New routes to brand engagement

When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this promotional feature, which has helped to make some of Roblox’s biggest brand activations, has recently been scrapped by the virtual gaming giant. From traditional media buying and homepage takeovers,