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5 iconic Food & Drink brands in gaming

Find out why top Food & Drink brands like Chipotle are investing in gaming and which brands lead in the space.

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The brand guide to success in gaming and virtual worlds

This article presents seven essential rules for brand success in gaming and virtual worlds. It focuses on boosting brand awareness, loyalty, and engagement.

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Walmart brings real-world commerce to Roblox: A first for brands in gaming and virtual worlds.

In a virtual worlds first, Walmart Discovered, the Roblox brand experience that’s had over 20 million visits, has introduced real-world commerce to the Roblox ecosystem.  In recent times, GEEIQ partner Walmart has established itself as an early-mover and innovator in this new communication vertical of virtual worlds and gaming.

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Back-to-back record quarters for brands entering gaming.

Q4 2023 and Q1 2024 were the largest quarters on record for new brand activations in gaming and virtual worlds, according to GEEIQ, the leading insights provider for brands in virtual worlds. Charles Hambro, CEO & Co-Founder, offers key findings. Q1 2024 was the second-highest quarter on record for new

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What do gamers want from brands?

5 ways to drive engagement and build brand loyalty in gaming worlds.

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5 brands empowering women in gaming

A look at the brands that are genuinely and authentically empowering women in gaming. There are more women in gaming than ever before, with girls making up 46% of active global gamers.

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11 of the fastest-growing industries in virtual worlds.

This article ranks the top 11 fastest-growing industries in gaming and virtual worlds. It highlights the key players within each sector and how to find your competitors in this space.

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How to measure success in gaming: 10 key gaming metrics you need to know

A deep dive into 10 statistics you need to measure, set, and hit KPIs in virtual worlds.

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Why are brands investing in gaming?

In the first half of 2023, more than 350 brands had activated in virtual worlds like Roblox, Fortnite, Minecraft and ZEPETO. By the end of the year, that number had more than doubled. So, what’s behind this rapid growth? Why are so many brands investing in gaming and virtual

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Beyond the screen: The opportunity for TV and film in virtual worlds in 2023 & beyond

The convergence of TV, film and gaming isn't a novel concept. From Angelina Jolie's iconic portrayal of Lara Croft to HBO's more recent triumph with The Last of Us, the leveraging of IP between TV, film and gaming has long been mutually beneficial. But

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Are virtual concerts history? The opportunity for music in virtual worlds in 2023

Since the advent of streaming, the artist-fan relationship has grown more distant. The physical act of purchasing a record from an artist you love is not as common as it once was, but virtual worlds like Roblox, Fortnite and ZEPETO are offering an evolution of this. The likes of Ariana

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$8.2 million investment in GEEIQ, used by the world’s biggest brands

London, U.K., Tuesday September 19th: YFM Equity Partners (YFM) has led a $8.2m investment round into GEEIQ – a UK-based metaverse data intelligence specialist with a roster of big name, international clients. The funding will enable GEEIQ (‘geek’), which is headquartered in London, to accelerate its scale-up plans, explore