Our new identity: The metaverse as the ocean
Charles Hambro, CEO & Co-Founder, GEEIQ The metaverse is a vast expanse. We as humans aren’t able to grasp the full extent of it yet; from what it constitutes right now to what it will become in the future. After all, fear of the unknown is a central part
Premium fashion & HipHop: A blueprint for the metaverse?
In 1985, when a billboard for the clothing brand Tommy Hilfiger suddenly occupied prime advertising real estate in New York’s Times Square, the world of fashion sat up. Here was a relatively unknown clothing designer challenging the hegemony of America’s three largest menswear brands - Ralph Lauren, Perry
NARS Cosmetics x Roblox: A 'limited' success?
When we took a look at the data behind the buzz of the latest Burberry activation in Roblox, the value of these endeavors was clear: Roblox garners 50 million daily users, it enables brands like Spotify, Nike and Tommy Hilfiger to create immersive brand experiences, and it empowers users to
Burberry x Roblox: The data behind the buzz
With 50 million daily users, Roblox activations are a no-brainer for brands looking to engage and monetize previously untapped virtual communities. But how do these brands measure their success, and are they authentically enriching these experiences, or just jumping on a virtual bandwagon? Burberry’s latest foray into digital fashion