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Chinese Metaverse Monthly Report: September 2022

0:00/1× The latest Chinese metaverse activities and brand activations, in one place, every month. Did you know that there are 488 million gaming enthusiasts in China? That's more than the entire population of the U.S. And did you know that European brands like Mercedes-Benz are creating metaverse

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The Metaverse as the Ocean

Charles Hambro, CEO & Co-Founder, GEEIQ The metaverse is a vast expanse. We as humans aren’t able to grasp the full extent of it yet; from what it constitutes right now to what it will become in the future. After all, fear of the unknown is a central part of

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Premium Fashion & HipHop: A Blueprint for the Metaverse?

In 1985, when a billboard for the clothing brand Tommy Hilfiger suddenly occupied prime advertising real estate in New York’s Times Square, the world of fashion sat up. Here was a relatively unknown clothing designer challenging the hegemony of America’s three largest menswear brands - Ralph Lauren, Perry

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NARS Cosmetics x Roblox: A 'limited' success?

When we took a look at the data behind the buzz of the latest Burberry activation in Roblox, the value of these endeavors was clear: Roblox garners 50 million daily users, it enables brands like Spotify, Nike and Tommy Hilfiger to create immersive brand experiences, and it empowers users to

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Burberry x Roblox: The Data Behind the Buzz

With 50 million daily users, Roblox activations are a no-brainer for brands looking to engage and monetize previously untapped virtual communities. But how do these brands measure their success, and are they authentically enriching these experiences, or just jumping on a virtual bandwagon? Burberry’s latest foray into digital fashion

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July's Highest Performing Esports Teams

Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data

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Looking into the future of gaming

In recent times, we have seen a huge increase in the number of brands venturing into the metaverse, with many creating unique and truly eye-catching partnerships alongside a variety of reputable gaming titles, esports teams and tournaments. During this report, we investigate 10 of the most exciting eyewear and gaming

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When Telecoms Met Gaming

Within this report, we explore 15 of the most impressive telecommunications and gaming collaborations! In recent years we have seen an increase in telecommunication brands dipping their toes  into the gaming industry, with many reputable companies creating groundbreaking partnerships alongside existing video games, competitions and esports teams. These highly successful

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Gaming Never Looked So Good

In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating groundbreaking

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Consumer Electronics reach millions with esports sponsorships

Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll

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The Automotive Industry in Esports

In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo [https://www.youtube.com/watch?v=nB27eykIuGA] . We decided to take a dive into the Automotive industry’s involvement in the wider

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Longest Team Partnerships in Esports

Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.