Sign up to GEEIQ Insights
GEEIQ Insights
GEEIQ
Members Public

Why are brands investing in gaming?

In the first half of 2023, more than 350 brands had activated in virtual worlds like Roblox, Fortnite, Minecraft and ZEPETO. By the end of the year, that number had more than doubled. So, what’s behind this rapid growth? Why are so many brands investing in gaming and virtual

GEEIQ
Members Public

Beyond the screen: The opportunity for TV and film in virtual worlds in 2023 & beyond

The convergence of TV, film and gaming isn't a novel concept. From Angelina Jolie's iconic portrayal of Lara Croft to HBO's more recent triumph with The Last of Us, the leveraging of IP between TV, film and gaming has long been mutually beneficial. But

GEEIQ
Members Public

Are virtual concerts history? The opportunity for music in virtual worlds in 2023

Since the advent of streaming, the artist-fan relationship has grown more distant. The physical act of purchasing a record from an artist you love is not as common as it once was, but virtual worlds like Roblox, Fortnite and ZEPETO are offering an evolution of this. The likes of Ariana

GEEIQ
Members Public

$8.2 million investment in GEEIQ, used by the world’s biggest brands

London, U.K., Tuesday September 19th: YFM Equity Partners (YFM) has led a $8.2m investment round into GEEIQ – a UK-based metaverse data intelligence specialist with a roster of big name, international clients. The funding will enable GEEIQ (‘geek’), which is headquartered in London, to accelerate its scale-up plans, explore

GEEIQ
Members Public

Brands in virtual environments: Expert insights to win in 2023

As more brands than ever enter virtual environments like Roblox, Fortnite and Decentraland, what’s the opportunity, what are the challenges, and what does success look like? Speaking at an event hosted by international law firm Bird & Bird and GEEIQ, Will Deller (Partner, Bird & Bird), Charles Hambro (CEO

GEEIQ
Members Public

Retail in Web3, gaming and the metaverse: Who’s winning?

How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn't always as clear as other verticals, such as fashion or entertainment. Skeptic's often look to retail as the basis for their argument: 'Why would people want to complete a mundane

GEEIQ
Members Public

Ignore the doomsayers, the metaverse is very much alive

Business Insider’s recent obituary for the metaverse misses the point, falling into the trap of conflating the broader idea of the ‘metaverse’ with Mark Zuckerberg’s more narrow interpretation. And that’s understandable, because rightly or wrongly, 'Meta' has become a mainstream voice of authority for people

GEEIQ
Members Public

Web3 & the metaverse: 3 automotive brands in pole position

In GEEIQ's latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype? Below are three automotive brands

GEEIQ
Members Public

H&M's Loooptopia: New routes to brand engagement

When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this promotional feature, which has helped to make some of Roblox’s biggest brand activations, has recently been scrapped by the virtual gaming giant. From traditional media buying and homepage takeovers,

GEEIQ
Members Public

What's next for loyalty marketing? Building communities in Web3

Customer loyalty is just one business area that Web3 technologies like blockchain, smart contracts and tokenisation are transforming. Consumers are demanding not only a great brand experience, but an authentic connection, too. Take the French football team, Paris Saint-Germain. In 2020 it launched a Fan Token, $PSG, creating a fan

GEEIQ
Members Public

January 2023 platform update: An enhanced experience

See it for yourself, schedule a tour of the GEEIQ platform. The GEEIQ platform, which drives the virtual strategies of the likes of Gucci, Walmart, Tommy Hilfiger and Heineken, has just had a major infrastructure and interface upgrade. Delivering a more interactive and visual experience for our subscribers, we’ve

GEEIQ
Members Public

Team Tommy: Fashion's new frontier

Tommy Hilfiger is at the forefront of cultural innovation. It just gets it. From embracing the Hip Hop stars of the 1990s, to securing Gigi Hadid for a campaign that helped put her on the map in the 2010s; this All-American fashion brand is now pursuing the cultural influencers of