Beyond the screen: The opportunity for TV and film in virtual worlds in 2023 & beyond
The convergence of TV, film and gaming isn't a novel concept. From Angelina Jolie's iconic portrayal of Lara Croft to HBO's more recent triumph with The Last of Us, the leveraging of IP between TV, film and gaming has long been mutually beneficial. But this relationship is evolving. When Netflix’
Are virtual concerts history? The opportunity for music in virtual worlds in 2023
Since the advent of streaming, the artist-fan relationship has grown more distant. The physical act of purchasing a record from an artist you love is not as common as it once was, but virtual worlds like Roblox, Fortnite and ZEPETO are offering an evolution of this. The likes of Ariana
$8.2 million investment in GEEIQ, used by the world’s biggest brands
London, U.K., Tuesday September 19th: YFM Equity Partners (YFM) has led a $8.2m investment round into GEEIQ – a UK-based metaverse data intelligence specialist with a roster of big name, international clients. The funding will enable GEEIQ (‘geek’), which is headquartered in London, to accelerate its scale-up plans, explore
Brands in virtual environments: Expert insights to win in 2023
As more brands than ever enter virtual environments like Roblox, Fortnite and Decentraland, what’s the opportunity, what are the challenges, and what does success look like? Speaking at an event hosted by international law firm Bird & Bird and GEEIQ, Will Deller (Partner, Bird & Bird), Charles Hambro (CEO & Co-Founder, GEEIQ)
Retail in Web3, gaming and the metaverse: Who’s winning?
How are retail brands finding success in Web3, gaming and the metaverse? The opportunity isn't always as clear as other verticals, such as fashion or entertainment. Skeptic's often look to retail as the basis for their argument: 'Why would people want to complete a mundane task like grocery shopping in
Ignore the doomsayers, the metaverse is very much alive
Business Insider’s recent obituary for the metaverse misses the point, falling into the trap of conflating the broader idea of the ‘metaverse’ with Mark Zuckerberg’s more narrow interpretation. And that’s understandable, because rightly or wrongly, 'Meta' has become a mainstream voice of authority for people not totally
Web3 & the metaverse: 3 automotive brands in pole position
In GEEIQ's latest report, we look at the state of play for automotive brands in Web3 and the metaverse: What's the opportunity, who's winning, and what does the future look like for cars in a world of post-metaverse hype? Below are three automotive brands who are already reaping the rewards
H&M's Loooptopia: New routes to brand engagement
When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this promotional feature, which has helped to make some of Roblox’s biggest brand activations, has recently been scrapped by the virtual gaming giant. From traditional media buying and homepage takeovers,
What's next for loyalty marketing? Building communities in Web3
Customer loyalty is just one business area that Web3 technologies like blockchain, smart contracts and tokenisation are transforming. Consumers are demanding not only a great brand experience, but an authentic connection, too. Take the French football team, Paris Saint-Germain. In 2020 it launched a Fan Token, $PSG, creating a fan
January 2023 platform update: An enhanced experience
See it for yourself, schedule a tour of the GEEIQ platform. The GEEIQ platform, which drives the virtual strategies of the likes of Gucci, Walmart, Tommy Hilfiger and Heineken, has just had a major infrastructure and interface upgrade. Delivering a more interactive and visual experience for our subscribers, we’ve
Team Tommy: Fashion's new frontier
Tommy Hilfiger is at the forefront of cultural innovation. It just gets it. From embracing the Hip Hop stars of the 1990s, to securing Gigi Hadid for a campaign that helped put her on the map in the 2010s; this All-American fashion brand is now pursuing the cultural influencers of
Report: How to measure brand success in the metaverse
Brands are thinking about the metaverse in the wrong way. Why? Because the way we scale and engage new communities is changing. Traditional channels engage traditional audiences, but brands that are serious about reaching new audiences are putting the metaverse at the heart of their marketing strategies, today. Take Gucci,