The Automotive Industry in Esports
In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo. We decided to take a dive into the Automotive industry’s involvement in the wider esports industry. Only including official sponsorships with
Longest Team Partnerships in Esports
Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.
Follower and Viewership Share of the Top Gaming Influencers in the Industry
The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators.Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October
Platform Feature Update: October 2020
As part of our goal to continue helping brands make more informed decisions and identify optimal opportunities in esports and gaming partnerships, we’ve implemented 3 new features onto our platform. We’re excited to announce that GEEIQ now has Social Following over Time, Engagement and Viewership analytics. These additional
Which Social Media platforms does the gaming industry prefer?
In September, there were over 391,000 posts made by gaming and esports entities across Youtube, Instagram and Twitter. We looked at the key platforms that influential gaming entities are engaging with their audiences on, and how this affects the visibility of branded content. Our analytics show that despite its
The Growth of Gaming on Social Media in 2020
How much growth has esports and gaming seen this year? We looked at social media followings of each of the top 100 esports teams, gaming content creators and games to find out. Content creators have had the biggest growth this year, at 17.4% total average growth. Esports teams are
Why Every Brand Needs a Gaming Strategy
Take your pick of a lofty number, the gaming industry has plenty. How about 5B hours watched on Twitch in Q2 of 2020, the Nintendo Switch selling over 60 million units or 27.7 million unique players watching a Travis Scott Fortnite concert (that also doubled as a Nike ad)
Why the Gaming Influencer Provides Untapped Opportunities
Influencer marketing has become a staple of many marketing campaigns. Usually the influencers are tied to Instagram, posting trendy pictures of everything from soaps to hotels. In gaming, influencers have been used by many brands to great success, but there are still untapped opportunities across Twitch, YouTube and social media
How Brands Use In (and out) of Game Ads to Succeed
Ever since video game graphics advanced to the point that brand logos were visible, brands have worked with developers as another platform for brand exposure. Even arcade games were classically branded through the years. In the modern age of games-as-a-service, in-game ads (IGA) have evolved into time-sensitive activations around product
To Esports or Not to Esports
While often conflated, even by major esports publications, esports is only a small subsection of the gaming world. Esports are video games played inside a professional competitive structure such as a league or tournament. Even if industry projections that the esports industry will cross $1B in revenue in 2020 held
Gaming Influencer Engagement Rates
What levels of engagement do gaming influencers get across various social media platforms?In many cases, gaming influencers’ core audiences are on Twitch and Youtube, however, other social media platforms are also largely considered when activating branded campaigns. Our analysis showed that gaming influencers outperformed general influencers in average engagement
Brands' White Label Tournament Viewership
Bud Light recently hosted an online tournament over 4 days where various streamers competed in a series of games, garnering over 60,000 views during the peak of the tournament. We explored how other branded tournaments have performed to identify if there is a formula to success. Having partnered with
