How are automotive companies navigating partnerships in esports and gaming? You may think that automotive companies are more likely to sponsor sport-focused games, particularly in racing.
However, brands are choosing to be involved with games like Counter-Strike and League of Legends that attract mass audiences that represent their target demographics: Gen Z market and potential first-time buyers.
As a brand, you are able to search through what existing partnerships your competitors have within gaming and esports according. This is done by going to search and filtering partnerships according to your industry category or a specific competitor of your choice.