The Landscape of Automotives in Esports and Gaming
How are automotive companies navigating partnerships in esports and gaming? You may think that automotive companies are more likely to sponsor sport-focused games, particularly in racing.
However, brands are choosing to be involved with games like Counter-Strike and League of Legends that attract mass audiences that represent their target demographics: Gen Z market and potential first-time buyers.
As a brand, you are able to search through what existing partnerships your competitors have within gaming and esports according. This is done by going to search and filtering partnerships according to your industry category or a specific competitor of your choice.
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H&M's Loooptopia: New routes to brand engagement
When unpacking the success behind a branded Roblox experience, the event sidebar is a logical place to start. But this promotional feature, which has helped to make some of Roblox’s biggest brand activations, has recently been scrapped by the virtual gaming giant. From traditional media buying and homepage takeovers,
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