Partnership strategies for brands in esports and gaming can vary between going for large reach or penetrating a wide variety of localised markets.
Nissan has the highest social media reach via their esports team partners, by partnering with just 2 teams. Alternatively, Logitech G and Twitch manage partnerships with 50 teams to reach a smaller but more diverse audience.
Just like traditional sports fans, esports audiences can have a tendency to support teams from their home country. Through their partnerships, Logitech G has a presence in up to 35 different countries, but this strategy could require a lot more management.
When signing up for GEEIQ, your brand will have a personal dashboard giving you an overview of all your current partnerships in the industry, and the roll-up of social media followings these partnerships give you. We also roll-up demographics and engagement so your brand can monitor which key markets you are engaging.