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Esports Team

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League of Legends Worlds 2020 - Team Brand Partnerships

This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put

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Esports Teams with the Highest Growth over 2020

GEEIQ has analysed 28 leading esports organisations (Over 1m in combined social following) and identified organisations with the highest growth in social media followings in 2020. EVOS Esports, a South-East Asian organisation with a strong focus on content-creation started out 2020 with just under 3.5 million in combined social

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Esports Team Following over Time

Are the biggest teams here to stay? We analysed the official social channels of 28 leading esports organisations over the last 8 years. We looked at the follower growth of some of the most popular teams with large followings across mostly Western social media platforms. This analysis factors in the

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Case Study: BMW's United in Rivalry Announcement Engagement and Views

On 16th April 2020, BMW Group announced an expansion of their Cloud9 partnership with the partnership of 4 more global esports teams at the same time, through the campaign #UnitedinRivalry. Since all the posts were almost identical, we took the opportunity to compare the level of engagement and number of

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How Important is Winning an Esports Tournament for Brands?

We looked at the change in social media following for tournament winners in 2019 and determined that a win for a team is also a win for their brand sponsors. Established teams have gained between 4-11% growth in their Twitter following after a tournament win. While underdogs or teams who

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Social Media Distribution Strategy: Combining the Total Reach of a Team

When executing a social media distribution strategy, it is important to consider the social reach of the individual players of a team. There are not only great esports teams but also incredible players who’ve built strong personal brands. When launching a campaign with an esports organisation, your brand should

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Top 10 Brands with the Highest Reach through Team Partnerships

Partnership strategies for brands in esports and gaming can vary between going for large reach or penetrating a wide variety of localised markets. Nissan has the highest social media reach via their esports team partners, by partnering with just 2 teams. Alternatively, Logitech G  and Twitch manage partnerships with 50