Esports Team
July 2021: The highest performing Esports teams
Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data
Longest Team Partnerships in Esports
Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.
League of Legends Worlds 2020 - Team Brand Partnerships
This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put
Esports Teams with the Highest Growth over 2020
GEEIQ has analysed 28 leading esports organisations (Over 1m in combined social following) and identified organisations with the highest growth in social media followings in 2020. EVOS Esports, a South-East Asian organisation with a strong focus on content-creation started out 2020 with just under 3.5 million in combined social
Esports Team Following over Time
Are the biggest teams here to stay? We analysed the official social channels of 28 leading esports organisations over the last 8 years. We looked at the follower growth of some of the most popular teams with large followings across mostly Western social media platforms. This analysis factors in the
Case Study: BMW's United in Rivalry Announcement Engagement and Views
On 16th April 2020, BMW Group [https://www.linkedin.com/company/2387/] announced an expansion of their Cloud9 partnership with the partnership of 4 more global esports teams at the same time, through the campaign #UnitedinRivalry [https://www.linkedin.com/feed/hashtag/?keywords=unitedinrivalry&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6659418472419737601] . Since
How Important is Winning an Esports Tournament for Brands?
We looked at the change in social media following for tournament winners in 2019 and determined that a win for a team is also a win for their brand sponsors. Established teams have gained between 4-11% growth in their Twitter following after a tournament win. While underdogs or teams who
Social Media Distribution Strategy: Combining the Total Reach of a Team
When executing a social media distribution strategy, it is important to consider the social reach of the individual players of a team. There are not only great esports teams but also incredible players who’ve built strong personal brands. When launching a campaign with an esports organisation, your brand should
Top 10 Brands with the Highest Reach through Team Partnerships
Partnership strategies for brands in esports and gaming can vary between going for large reach or penetrating a wide variety of localised markets. Nissan has the highest social media reach via their esports team partners, by partnering with just 2 teams. Alternatively, Logitech G and Twitch manage partnerships with 50