Partnerships
Looking into the future of gaming
In recent times, we have seen a huge increase in the number of brands venturing into the metaverse, with many creating unique and truly eye-catching partnerships alongside a variety of reputable gaming titles, esports teams and tournaments. During this report, we investigate 10 of the most exciting eyewear and gaming
Gaming Never Looked So Good
In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating groundbreaking
Consumer Electronics reach millions with esports sponsorships
Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll
Longest Team Partnerships in Esports
Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.
League of Legends Worlds 2020 - Team Brand Partnerships
This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put
The Banking Industry in Esports - Q3 2020 Update
As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May [https://insights.geeiq.com/p/006e1a64-d3c3-4b1b-b3c7-b27d7d7bc588/insights.geeiq.com/banking-industry-in-esports/] , we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns
Total Partnerships in Esports since 2012
Since 2012, there have been over 6,396 unique team partnerships in esports. The number of new partnerships has grown each year between 2012-2018, but since the big surge in 2018, annual new partnerships have taken a slight dip. We forecast there to be around 880 partnerships by the end
The Telecommunications Industry in Esports
Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved
Partnerships in the League of Legends Esports Ecosystem
When it comes to esports tournament partnerships, there are regional and global opportunities. Many tournaments like League of Legends esports, are publisher-run, while other tournaments for other games like CS:GO can be run by a third-party organiser. In the League of Legends esports ecosystem, there are 12 regional leagues
Does Violence and Realism in Shooting Games affect Brand Involvement?
With the release of Riot Games’ new first-person-shooter, Valorant, we analysed brands’ relationships with shooting games. Particularly, the types of partnerships that games with varying levels of gore or realism attract. While some brands see the games as entertainment, others may worry about its connotations to real-life violence, and how
Top 10 Brands with the Highest Reach through Team Partnerships
Partnership strategies for brands in esports and gaming can vary between going for large reach or penetrating a wide variety of localised markets. Nissan has the highest social media reach via their esports team partners, by partnering with just 2 teams. Alternatively, Logitech G and Twitch manage partnerships with 50
League of Legends World Championship 2019 Partnerships
The League of Legends World Championship (Worlds) is one of the biggest annual esports tournaments, with viewership climbing exponentially each year. Teams participating in the tournament come from regions all over the world, making this event a good way to gain an overview of the types of brands involved in