You've successfully subscribed to GEEIQ Insights
Great! Next, complete checkout for full access to GEEIQ Insights
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Partnerships

GEEIQ
Members Public

League of Legends Worlds 2020 - Team Brand Partnerships

This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put

GEEIQ
Members Public

The Banking Industry in Esports - Q3 2020 Update

As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May, we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns each year. We predicted that 2020 would be on track

GEEIQ
Members Public

Total Partnerships in Esports since 2012

Since 2012, there have been over 6,396 unique team partnerships in esports. The number of new partnerships has grown each year between 2012-2018, but since the big surge in 2018, annual new partnerships have taken a slight dip. We forecast there to be around 880 partnerships by the end

GEEIQ
Members Public

The Telecommunications Industry in Esports

Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved

GEEIQ
Members Public

Partnerships in the League of Legends Esports Ecosystem

When it comes to esports tournament partnerships, there are regional and global opportunities. Many tournaments like League of Legends esports, are publisher-run, while other tournaments for other games like CS:GO can be run by a third-party organiser. In the League of Legends esports ecosystem, there are 12 regional leagues

GEEIQ
Members Public

Does Violence and Realism in Shooting Games affect Brand Involvement?

With the release of Riot Games’ new first-person-shooter, Valorant, we analysed brands’ relationships with shooting games. Particularly, the types of partnerships that games with varying levels of gore or realism attract. While some brands see the games as entertainment, others may worry about its connotations to real-life violence, and how

GEEIQ
Members Public

Top 10 Brands with the Highest Reach through Team Partnerships

Partnership strategies for brands in esports and gaming can vary between going for large reach or penetrating a wide variety of localised markets. Nissan has the highest social media reach via their esports team partners, by partnering with just 2 teams. Alternatively, Logitech G  and Twitch manage partnerships with 50

GEEIQ
Members Public

League of Legends World Championship 2019 Partnerships

The League of Legends World Championship (Worlds) is one of the biggest annual esports tournaments, with viewership climbing exponentially each year. Teams participating in the tournament come from regions all over the world, making this event a good way to gain an overview of the types of brands involved in