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Influencers

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Follower and Viewership Share of the Top Gaming Influencers in the Industry

The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators.Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October

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Why the Gaming Influencer Provides Untapped Opportunities

Influencer marketing has become a staple of many marketing campaigns. Usually the influencers are tied to Instagram, posting trendy pictures of everything from soaps to hotels. In gaming, influencers have been used by many brands to great success, but there are still untapped opportunities across Twitch, YouTube and social media

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Gaming Influencer Engagement Rates

What levels of engagement do gaming influencers get across various social media platforms?In many cases, gaming influencers’ core audiences are on Twitch and Youtube, however, other social media platforms are also largely considered when activating branded campaigns. Our analysis showed that gaming influencers outperformed general influencers in average engagement

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Social Media Distribution Strategy: Combining the Total Reach of a Team

When executing a social media distribution strategy, it is important to consider the social reach of the individual players of a team. There are not only great esports teams but also incredible players who’ve built strong personal brands. When launching a campaign with an esports organisation, your brand should