Influencers
Gaming Never Looked So Good
In this report, we list some of the most eye-catching fashion & beauty gaming collaborations in recent times, why they were successful, and more! During the last few years, we have seen a huge increase in the debut of high-quality brands entering the gaming world, with many reputable companies creating groundbreaking
Follower and Viewership Share of the Top Gaming Influencers in the Industry
> The top 5% of gaming influencers command a following equivalent to 50% of the total social following of popular gaming content creators. Gaming content creation is a booming industry, with the average number of live channels on Twitch almost doubling from 50,000 in January to 95,000 in October
Why the Gaming Influencer Provides Untapped Opportunities
Influencer marketing has become a staple of many marketing campaigns. Usually the influencers are tied to Instagram, posting trendy pictures of everything from soaps to hotels. In gaming, influencers have been used by many brands to great success, but there are still untapped opportunities across Twitch, YouTube and social media
Gaming Influencer Engagement Rates
What levels of engagement do gaming influencers get across various social media platforms?In many cases, gaming influencers’ core audiences are on Twitch and Youtube, however, other social media platforms are also largely considered when activating branded campaigns. Our analysis showed that gaming influencers outperformed general influencers in average engagement
Social Media Distribution Strategy: Combining the Total Reach of a Team
When executing a social media distribution strategy, it is important to consider the social reach of the individual players of a team. There are not only great esports teams but also incredible players who’ve built strong personal brands. When launching a campaign with an esports organisation, your brand should