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Events

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Brands' White Label Tournament Viewership

Bud Light recently hosted an online tournament over 4 days where various streamers competed in a series of games, garnering over 60,000 views during the peak of the tournament. We explored how other branded tournaments have performed to identify if there is a formula to success. Having partnered with

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League of Legends Worlds 2020 - Team Brand Partnerships

This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put

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Partnerships in the League of Legends Esports Ecosystem

When it comes to esports tournament partnerships, there are regional and global opportunities. Many tournaments like League of Legends esports, are publisher-run, while other tournaments for other games like CS:GO can be run by a third-party organiser. In the League of Legends esports ecosystem, there are 12 regional leagues

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In-depth Insight: Mastercard's Marketing Strategy in League of Legends vs. Rugby

In 2019, Mastercard sponsored both the Rugby World Cup and the League of Legends World Championships. We put together a short case study of their esports marketing strategy, compared to their strategy in traditional sports. Looking at both strategies, we see that Mastercard adopted a similar strategy for both global

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League of Legends World Championship 2019 Partnerships

The League of Legends World Championship (Worlds) is one of the biggest annual esports tournaments, with viewership climbing exponentially each year. Teams participating in the tournament come from regions all over the world, making this event a good way to gain an overview of the types of brands involved in