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Esports

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To Esports or Not to Esports

While often conflated, even by major esports publications, esports is only a small subsection of the gaming world. Esports are video games played inside a professional competitive structure such as a league or tournament. Even if industry projections that the esports industry will cross $1B in revenue in 2020 held

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League of Legends Worlds 2020 - Team Brand Partnerships

This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put

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Esports Teams with the Highest Growth over 2020

GEEIQ has analysed 28 leading esports organisations (Over 1m in combined social following) and identified organisations with the highest growth in social media followings in 2020. EVOS Esports, a South-East Asian organisation with a strong focus on content-creation started out 2020 with just under 3.5 million in combined social

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The Banking Industry in Esports - Q3 2020 Update

As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May, we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns each year. We predicted that 2020 would be on track

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Total Partnerships in Esports since 2012

Since 2012, there have been over 6,396 unique team partnerships in esports. The number of new partnerships has grown each year between 2012-2018, but since the big surge in 2018, annual new partnerships have taken a slight dip. We forecast there to be around 880 partnerships by the end

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The Telecommunications Industry in Esports

Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved

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Esports Team Following over Time

Are the biggest teams here to stay? We analysed the official social channels of 28 leading esports organisations over the last 8 years. We looked at the follower growth of some of the most popular teams with large followings across mostly Western social media platforms. This analysis factors in the

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The Banking Industry in Esports

In April 2020, Barclays was announced as the headline sponsor of UKLC (UK League of Legends Championship). This is part of a growing trend where each year we are seeing more and more banks getting involved with esports and gaming, with 2019 seeing an influx of North American banks. This

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How Important is Winning an Esports Tournament for Brands?

We looked at the change in social media following for tournament winners in 2019 and determined that a win for a team is also a win for their brand sponsors. Established teams have gained between 4-11% growth in their Twitter following after a tournament win. While underdogs or teams who

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Top 10 Brands with the Highest Reach through Team Partnerships

Partnership strategies for brands in esports and gaming can vary between going for large reach or penetrating a wide variety of localised markets. Nissan has the highest social media reach via their esports team partners, by partnering with just 2 teams. Alternatively, Logitech G  and Twitch manage partnerships with 50

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League of Legends World Championship 2019 Partnerships

The League of Legends World Championship (Worlds) is one of the biggest annual esports tournaments, with viewership climbing exponentially each year. Teams participating in the tournament come from regions all over the world, making this event a good way to gain an overview of the types of brands involved in