Esports
July 2021: The highest performing Esports teams
Different titles, tournaments and leagues mean it’s tough to pick out the very best team in esports. Where we can see who’s top of the leaderboard for esports teams however, is social media. That’s why we’re excited to release this month's leaderboards. GEEIQ brings together data
Looking into the future of gaming
In recent times, we have seen a huge increase in the number of brands venturing into the metaverse, with many creating unique and truly eye-catching partnerships alongside a variety of reputable gaming titles, esports teams and tournaments. During this report, we investigate 10 of the most exciting eyewear and gaming
Consumer Electronics reach millions with esports sponsorships
Is there a hotter industry in esports than peripherals? Not by our count. Looking across all-time event and team sponsorships, the top 10 most active brands all have a stake in the consumer electronics market. In fact, the pattern goes well beyond the top 10 - you have to scroll
The Automotive Industry in Esports
In the upcoming and highly anticipated game, Cyberpunk 2077, luxury automotive manufacturer, Porsche features prominently, allowing players to navigate the game’s open world in the 911 Turbo [https://www.youtube.com/watch?v=nB27eykIuGA] . We decided to take a dive into the Automotive industry’s involvement in the wider
Longest Team Partnerships in Esports
Is your brand in it for the long haul? Do long-term partnerships reap greater rewards? We looked into the longest-running team sponsorships that are still active till this day, only including teams with over 1m in combined social media following, and sponsorships with no more than a year break between.
To Esports or Not to Esports
While often conflated, even by major esports publications, esports is only a small subsection of the gaming world. Esports are video games played inside a professional competitive structure such as a league or tournament. Even if industry projections that the esports industry will cross $1B in revenue in 2020 held
League of Legends Worlds 2020 - Team Brand Partnerships
This morning, the final team qualifying for the 2020 League of Legends World Championships was decided. In total, 12 of 16 spots in the group stages of Worlds have been confirmed, with another 10 teams competing beforehand in the play-ins stage to secure the last 4 spots. We’ve put
Esports Teams with the Highest Growth over 2020
GEEIQ has analysed 28 leading esports organisations (Over 1m in combined social following) and identified organisations with the highest growth in social media followings in 2020. EVOS Esports, a South-East Asian organisation with a strong focus on content-creation started out 2020 with just under 3.5 million in combined social
The Banking Industry in Esports - Q3 2020 Update
As of August of 2020, more new banks have gotten involved in esports than the entire of 2019. In May [https://insights.geeiq.com/p/006e1a64-d3c3-4b1b-b3c7-b27d7d7bc588/insights.geeiq.com/banking-industry-in-esports/] , we conducted an industry analysis on the number of new banks getting involved in esports either through partnerships or campaigns
Total Partnerships in Esports since 2012
Since 2012, there have been over 6,396 unique team partnerships in esports. The number of new partnerships has grown each year between 2012-2018, but since the big surge in 2018, annual new partnerships have taken a slight dip. We forecast there to be around 880 partnerships by the end
The Telecommunications Industry in Esports
Verizon has been announced as the exclusive 5G partner of the most-followed esports organisation, Faze Clan. We decided to look at each telecommunications brand’s first entry into esports through a formal partnership or sponsorship with a team or event. We found that all of the brands that got involved
Esports Team Following over Time
Are the biggest teams here to stay? We analysed the official social channels of 28 leading esports organisations over the last 8 years. We looked at the follower growth of some of the most popular teams with large followings across mostly Western social media platforms. This analysis factors in the