Case Study
Case Study: BMW's United in Rivalry Announcement Engagement and Views
On 16th April 2020, BMW Group [https://www.linkedin.com/company/2387/] announced an expansion of their Cloud9 partnership with the partnership of 4 more global esports teams at the same time, through the campaign #UnitedinRivalry [https://www.linkedin.com/feed/hashtag/?keywords=unitedinrivalry&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6659418472419737601] . Since
Case Study: Doritos and Pringles compete to be gamers’ favourite snack
Doritos has always been known as the go-to snack for gamers, but in 2020 Pringles began emerging as a fierce competitor. Here are some examples of what the two snack brands have done in esports and gaming between 2019 and 2020. Pringles is taking a strong approach to reaching large