On 16th April 2020, BMW Group announced an expansion of their Cloud9 partnership with the partnership of 4 more global esports teams at the same time, through the campaign #UnitedinRivalry. Since all the posts were almost identical, we took the opportunity to compare the level of engagement and number of
Doritos has always been known as the go-to snack for gamers, but in 2020 Pringles began emerging as a fierce competitor. Here are some examples of what the two snack brands have done in esports and gaming between 2019 and 2020. Pringles is taking a strong approach to reaching large