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Case Study

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Case Study: BMW's United in Rivalry Announcement Engagement and Views

On 16th April 2020, BMW Group announced an expansion of their Cloud9 partnership with the partnership of 4 more global esports teams at the same time, through the campaign #UnitedinRivalry. Since all the posts were almost identical, we took the opportunity to compare the level of engagement and number of

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Case Study: Doritos and Pringles compete to be gamers’ favourite snack

Doritos has always been known as the go-to snack for gamers, but in 2020 Pringles began emerging as a fierce competitor. Here are some examples of what the two snack brands have done in esports and gaming between 2019 and 2020. Pringles is taking a strong approach to reaching large