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Brand Affinity

GEEIQ
Members Public

Regional Brand Affinity: Europe vs. North America

Why do audience demographics matter? Here is our comparison of retail interests between gamers in Europe and North America. We can see where there is low-hanging fruit for some markets, others may find it difficult to engage fans in their respective regions. North American gamers have significantly more interest in

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Members Public

Comparing Brand Affinities of related entities

Brand affinity can vary between different partnership avenues. Here is a comparison League of Legends’ core audience, the audience of a streamer who regularly plays the game, ‘xChocobars’, and an esports team who competes in the game, ‘Splyce’ (now known as Mad Lions). Despite all these entities having League of