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Brand Affinity

Members Public

Regional Brand Affinity: Europe vs. North America

Why do audience demographics matter? Here is our comparison of retail interests between gamers in Europe and North America. We can see where there is low-hanging fruit for some markets, others may find it difficult to engage fans in their respective regions. North American gamers have significantly more interest in

Members Public

Comparing Brand Affinities of related entities

Brand affinity can vary between different partnership avenues. Here is a comparison League of Legends’ core audience, the audience of a streamer who regularly plays the game, ‘xChocobars’, and an esports team who competes in the game, ‘Splyce’ (now known as Mad Lions). Despite all these entities having League of