PUBG Mobile vs. Garena Free Fire - Battle over India's Mobile Battle Royale Market
The Ministry of Information and Technology in India has announced its ban on PUBG Mobile and 117 other mobile apps. PUBG Mobile’s ban is seen as a huge blow for the emerging Indian mobile esports and streaming scene, with the game reportedly having over 175 million total downloads from the country alone.
But did you know that consumers have already been keeping an eye out for alternatives before this announcement?
Garena Free Fire, a similar battle royale game has been gaining huge traction in India. Their Indian-focussed social media channels overtook PUBG Mobile’s total following in July 2020.
Overall, Free Fire’s channels have grown a total of 485% in 2020 alone. Their 12-month growth from September ‘19 is 886%. Compared to 143.46% and 261.69% respectively for PUBG Mobile.
Most importantly, Garena is a Singapore-based company unaffected by this ban.
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We provide a breakdown of social media following according to platform and over the last 6 months. We also track and calculate engagement on posts made in the past month on Twitter, Youtube and Instagram.