The League of Legends World Championship (Worlds) is one of the biggest annual esports tournaments, with viewership climbing exponentially each year.
Teams participating in the tournament come from regions all over the world, making this event a good way to gain an overview of the types of brands involved in esports.
Here’s our breakdown of the event and the types of brands that will be involved, grouped regionally and according to industry type.
Our key takeaways:
- Consumer Electronics and Esports truly goes hand-in-hand. Only 1 of the 16 teams in the group stage doesn’t have a consumer electronics partner.
- All European teams at Worlds are currently not sponsored by either Fashion & Apparel or any Automotive brands.
- What are furniture brands doing in gaming? There are many furniture brands as companies like SecretLab and DXRacer specialise in making comfortable chairs for gaming.
10 teams from Asia, 3 teams from North America and 3 teams from Europe qualified for the group stage of the tournament. It was broadcasted globally on various streaming platforms, in more than 15 different languages.
Each team and event profile on GEEIQ is enriched with partnership information. For teams, this includes both past and present partnerships, while event partnerships are available for Premier and Major events and treated as a one-off basis.
In the future, GEEIQ aims to display sponsorships of influencers and content creators.