Chinese Metaverse Monthly Report: September 2022

Chinese Metaverse Monthly Report: September 2022


The latest Chinese metaverse activities and brand activations, in one place, every month.

Did you know that there are 488 million gaming enthusiasts in China? That's more than the entire population of the U.S.

And did you know that European brands like Mercedes-Benz are creating metaverse experiences specifically for this virtual-friendly market? Or that Balenciaga recently designed kits for a winning Chinese esports team?

The answer is probably no.

Even with 18.5% of the world’s population, the significance of the Chinese market is often overlooked when it comes to 'mainstream' commentary on global shifts in culture and technology, and this is certainly the case when it comes to activations in the metaverse.

With restricted insight into Chinese social media platforms, and a lack of access to the data around brand activities in this vast market, GEEIQ’s Chinese Metaverse Monthly Report aims to bring visibility to the previous month’s Chinese metaverse highlights, in one report.

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