You've successfully subscribed to GEEIQ Insights
Great! Next, complete checkout for full access to GEEIQ Insights
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Case Study: Doritos and Pringles compete to be gamers’ favourite snack

Case Study: Doritos and Pringles compete to be gamers’ favourite snack

GEEIQ

Doritos has always been known as the go-to snack for gamers, but in 2020 Pringles began emerging as a fierce competitor. Here are some examples of what the two snack brands have done in esports and gaming between 2019 and 2020.

Pringles is taking a strong approach to reaching large audiences through tournament partnerships. On the other hand, it seems Doritos has cemented their brand in Western gaming audiences and is looking to further target Chinese markets.

As a brand, you are able to search through what existing partnerships your competitors have within gaming and esports according. This is done by going to search and filtering partnerships according to your industry category or a specific competitor of your choice.