Case Study: Doritos and Pringles compete to be gamers’ favourite snack
Doritos has always been known as the go-to snack for gamers, but in 2020 Pringles began emerging as a fierce competitor. Here are some examples of what the two snack brands have done in esports and gaming between 2019 and 2020.
Pringles is taking a strong approach to reaching large audiences through tournament partnerships. On the other hand, it seems Doritos has cemented their brand in Western gaming audiences and is looking to further target Chinese markets.
As a brand, you are able to search through what existing partnerships your competitors have within gaming and esports according. This is done by going to search and filtering partnerships according to your industry category or a specific competitor of your choice.
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