Regional Brand Affinity: Europe vs. North America

Regional Brand Affinity: Europe vs. North America


Why do audience demographics matter? Here is our comparison of retail interests between gamers in Europe and North America. We can see where there is low-hanging fruit for some markets, others may find it difficult to engage fans in their respective regions.

North American gamers have significantly more interest in sporting goods, fast food and fitness, while Europeans lean in towards travel (airline companies), healthcare and banking.

We’ve seen many sporting goods and fast food brands get involved, with even banks and insurance companies picking up their marketing efforts in the past couple of years. We expect to start seeing healthcare and airline brands tap into the existing interest among European gamers.

In the future, GEEIQ aims to inform you of audience brand and brand category affinities across all entities.