Comparing Brand Affinities of related entities

Brand affinity can vary between different partnership avenues. Here is a comparison League of Legends’ core audience, the audience of a streamer who regularly plays the game, ‘xChocobars’, and an esports team who competes in the game, ‘Splyce’ (now known as Mad Lions).

Despite all these entities having League of Legends in common, their core audiences have varying levels of affinity with different brand categories.

In the future, GEEIQ aims to inform you of audience brand and brand category affinities across all entities.