You've successfully subscribed to GEEIQ Insights
Great! Next, complete checkout for full access to GEEIQ Insights
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
Comparing Brand Affinities of related entities

Comparing Brand Affinities of related entities


Brand affinity can vary between different partnership avenues. Here is a comparison League of Legends’ core audience, the audience of a streamer who regularly plays the game, ‘xChocobars’, and an esports team who competes in the game, ‘Splyce’ (now known as Mad Lions).

Despite all these entities having League of Legends in common, their core audiences have varying levels of affinity with different brand categories.

In the future, GEEIQ aims to inform you of audience brand and brand category affinities across all entities.