The Banking Industry in Esports

In April 2020, Barclays was announced as the headline sponsor of UKLC (UK League of Legends Championship).

This is part of a growing trend where each year we are seeing more and more banks getting involved with esports and gaming, with 2019 seeing an influx of North American banks.

This graph represents what we’ve seen as each bank’s first entry into esports through formal partnerships or sponsorships of a team, tournament or an NGO. (We've created an updated version of this graph based on new partnerships here)

As a brand, you are able to search through what existing partnerships your competitors have within gaming and esports according. This is done by going to search and filtering partnerships according to your industry category or a specific competitor of your choice.